Hanvon Ebook Reader N618 wins Awards of Excellence in New Media Finalist at the CeBIT 2010, Australia

2010-05-24



Hanvon Ebook Reader N618, won the Awards of CeBit Australia Excellence in Communications 2010


We are proud to present the Hanvon series of Ebook readers for nomination in the Australian Cebit 2010, Excellence in Communication and Australian Business Advantage awards. Hanvon has set out to support and complement the endeavours of all future print media with their range of reading and media devices, as well as help in the procreation of supporting a method of standardisation in content delivery and management.


The current stage of e-media industry is in the process of being created internationally and locally in Australia. There are many hurdles to overcome before unification is achieved so there is synergy between content creators, distributors and publishing channels. Amongst the many emerging brands of Ebook readers, the Hanvon products have worked hard to deliver all common requirements of the future standard of the EPub format as well as cater for the multitude of other formats currently in employment by various content publishers. Our aim is to deliver a universally compliant reading device with the added benefit of accepting other media formats and the ability to utilise our patented hand writing technology for the purpose of education and communications based delivery across all industries.


The current stage of e-media industry is in the process of being created internationally and locally in Australia. There are many hurdles to overcome before unification is achieved so there is synergy between content creators, distributors and publishing channels. Amongst the many emerging brands of Ebook readers, the Hanvon products have worked hard  to deliver all common requirements of the future standard of the EPub format as well as cater for the multitude of other formats currently in employment by various content publishers. Our aim is to deliver a universally compliant reading device with the added benefit of accepting other media formats and the ability to utilise our patented hand writing technology for the purpose of education and communications based delivery across all industries.


Starting at a retail price point of $499, we have created a price point which can be justifiable, in aspects of usage on the consumer front as well as, business and industrial. As the usage of the device, its merits and capabilities fall into its application by the various industries, we have built the device so as it can be updated through software and is future proofed to a point. For instance the first generation of devices which were shipped globally can all read the emerging electronic standard format, Epub via a simple firmware update, which is a user serviceable upgrade as well as Digital rights management and protection being an embedded feature for content retailers to sell consumer based applications.


All the Hanvon ebook readers have been designed to be functional and aesthetically sound for everyday usage and also to comply with national and international design standards as well as international energy efficiency bodies and digital interference bodies. Our aim was to develop and provide a product which would help in defining a market as well as cater to this emerging market and one that could grow along with the market as it establishes it self into prominence. The system in indiscriminate of computer operating systems due to its design and usage of standard flash SD memory chips which are readable on all computer platforms and operating systems. Due this this design feature we can ensure ongoing commercial success of the product and its future generations.


Immediate business benefit once again would be dependant upon industry application. As a case example, the return on initial outlay say for an educational institution or corporate office who spend a significant portion of their yearly budget on print collateral, would see the benefits immediately if they were to being digital distributions of their print collateral with our reader device. The immediate impact of this would result in less expenditure on non capital investments and expenditures resulting in a greater opportunity for profit margins and further investment capital being generated. The device aims to be a non liable component of business use and it provides complete freedom of application per industry. We cannot discuss the many further applications and strategic advantages available from the range of our devices in this application, but we hope we have made the advantages clear from this brief case study. The advantages as stated previously are developed through defining the need and by application of that need with our products.


In the current climate of the many media formats as a standard in digital publishing, the Epub format has won in favour of the general developers community and is now going on to becoming the standard format of delivery on e reader devices. Having studies the state of the publishing market.
We have gained an understanding that publishing companies have been hesitant at the prospect of this new electronic reading device technology over ruling traditional methods of print. We think on a positive note and we would like the publishing industries to also adopt this tone, why is there a need to think negative and stop a possible distribution channel for commerce out of fear? There shouldn't be, by embracing new technology the publishing industry is only providing itself with another channel of sales and distribution. We support this method of forward thinking and if the publishing sector were to accept this then they would see greater business opportunities and be able to provide a contemporary and classical solution to cater for the growing trends and applications.


To conclude, we would like to point out that the Hanvon range of e reader devices will be one of the first of such devices being available in the Australian market. We would like to take this opportunity to highlight that we aim to be here and to support our users for the long term, all our products carry a 24 month replacement warranty. We provide bulk purchase for business and education applications to further aid helping Australia and Australians consumers and business migrate to this great new technology for the benefit of everyone who wishes to benefit for it.


We hope that you can see why this product meets and exceeds all of your criteria of judgement and we hope to see this industry prosper.